![]() ![]() While talking with people who are vision impaired, we quickly realized that they were as concerned with fashion as they were with function. We wanted to make a product that was accessible to the vision impaired, providing an alternative to the intrusive talking watches and fragile, inaccurate tactile watches currently available. When we first set out to create a universal timepiece, we focused on functionality. The Bradley is accessible to everyone, because telling time shouldn’t require sight. With its beautiful form and exceptional function, our tactile timepiece accommodates both sighted and vision impaired users equally. Like Brad, we’ve thought outside the box to come up with an innovative solution to a big problem. He has inspired us with his determination, his work ethic, and most importantly, his attitude. Through his actions, Brad is breaking the stereotypes and misconceptions people have towards the blind. The Bradley is named after former Navy Officer and Paralympic Gold Medalist, Brad Snyder, who lost his vision from an IED explosion in Afghanistan. Even if the ball bearings are displaced when touched, the magnets will move the ball bearings back to the correct time with a gentle shake of the wrist. ![]() These two ball bearings are connected with magnets to a watch movement beneath the watch face. Built of solid titanium, time is indicated by two ball bearings: one indicating minutes (top), and one indicating hours (side). Designed in collaboration with the blind, The Bradley allows you to touch and see to check time. The Bradley was created to resolve the challenge of checking the time for those who are vision impaired. He competed again in the 2016 Paralympic Games in Rio, winning 3 gold medals, 1 silver medal, and shattering a world record.Įone chose Brad as their spokesperson because of his dedication to breaking down barriers for people who are blind - speaking out against stereotypes and proving that the obstacles of living with a disability come from social inequality and not from disability itself.Īlong with many visually impaired users, Brad has supported and provided invaluable feedback through the development of our timepiece.The contemporary wristwatch is an amazing feat of engineering, yet it still relies exclusively on sight. Brad persevered after his injury, learning how to thrive in a world that wasn’t designed for people with vision impairments.Īfter training for the London Paralympic Games in 2012, Brad won gold and silver medals in swimming. The Bradley timepiece was named after the former naval officer Bradley Snyder, who became blind while serving as a bomb defuser in Afghanistan. Their humble crowdfunding campaign surpassed its goal fifteen times over, testifying to the community of support for inclusive products. ![]() Pressed by the conviction that everyone has a right to time, he collaborated with designers and individuals with vision impairments to create a watch that everyone can use - sighted or blind.Įone tackled this issue with their signature product, the Bradley timepiece: a sleek, modern watch you can both touch and see to tell time. Insisting that there had to be a better watch for people with vision impairments, Hyungsoo was surprised to find that there weren’t quality alternatives to what his friend was stuck with. Too embarrassed to use his talking watch and interrupt the lecture, he’d discreetly whisper to his sighted friend Hyungsoo for the time. The founder, Hyungsoo Kim, was a graduate student at MIT when he noticed that his friend and classmate couldn’t tell time - and it wasn’t because he was blind. With family, friends, and loved ones who are blind, we’re familiar with a common, yet profound problem when it comes to watches: people who are blind have been forced to choose between unstylish, imprecise tactile watches, or intrusive talking watches that let everyone know when you’re checking the time. These move around the dial as if they were hands themselves, so the wearer can tell the time simply just by touching the face and side of the watch. The ballbearing which can be seen towards the centre of the dial represents the minute hand, and the other on outer edge of the bezel being the hour indicator. These ballbearings replace the minute and hour hands you would find on any watch dial. Simply by feeling the position of two magnetic ballbearings you are able to discern the the exact time! As a result this enables the wearer to tell the time not just by sight, but by touch! These watches don't have hands, but instead have two magnetised ballbearings representing the minute and hour indicators. ![]() The stunning, and revolutionary, Bradley Timepiece from Eone! Macrow & Son are extremely proud to unviel the latest collection of watches to arrive at our shop. Because telling time shouldn’t require sight. ![]()
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